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Many clients come to use, looking for help to maintain or attain ‘Cool’ status in African youth markets. After careful observation of youth trends since the 90s and paying at mention to modern day NeoTribal youth needs, we’ve learned things can be both cool and uncool at the same time – rendering them neutral. ‘Cool’ is now redundant, playing second fiddle to credibility. This report outlines 7 laws to attain and maintain credibility in the youth market.
The gap in the way our clients and our Grasses understand the concept of ‘cool’.
Cape TownUnit 301