Our collection of Free Reports and Case Studies
We believe you have to walk in another person’s shoes to truly understand what they need and what drives them. Empathy is what makes us human. If brands could understand real human needs & raw emotions, not just what big data tells us, they can be better – create better designs, smarter solutions & more authentic communication. This Free Report will share key learnings on unlocking empathy, illuminating what lies between aspiration & reality, in the quest to provide what people really want & need.
We recently held talks in Cape Town and Johannesburg, inviting clients and friends to learn more about our process. We are pleased to say that ‘The Power of Empathy’, delivered by our head of Anthropolgy, Kate Snyder is available to view in the video below (52 mins).
Businesses have distanced themselves from people. By using marketing tactics to target consumers they have forgotten about the human being. We discuss the consumer chasm and the importance of collaborating with people through communities.
The gap in the way our clients and our Grasses understand the concept of ‘cool’.
Cape TownUnit 301