Our Grasses are opinionated consumers who are constantly telling us about products, services and ideas that impact on their world.

They are all highly inquisitive, outspoken and ready to challenge the status quo. They are well connected and have a strong influence over their respective social groups. But above all they are real people.

Instant Grass Network

Youth (16-28 yrs) – They range from club DJs, barmen, musicians and fashionistas, to thinkers, bloggers, writers, students, editors, designers and entrepreneurs.

Venus Network

Females (28-45 yrs) – They are the primary household purchase decision makers and are responsible for buying for themselves, partners and/or dependents. Bespoke networks are recruited and become proprietary to specific clients needs.

MAN Network

Males 28-45 yrs- They are discerning and opinionated prosumers at the top of their respective industries. Whilst they have responsibilities that come with maturity they are still avid and passionate consumers.