Today’s consumers are empowered and liberated and want to get involved in how their favorite brands behave in the market place.

Through our bespoke consumer networks Instant Grass gives clients an opportunity to consult and collaborate with consumers in an open and mutually beneficial manner.

By treating consumers as partners rather than end-users our clients are able to create strategies, products and messages that are based on actual consumer needs and ideas

Insight and Research

By having instant access to opinionated consumers we are invited into their daily lives to observe and learn. We translate these observations into usable idaes that then become the impetus for foresight, action and results.

NPD and Innovation

All consumers have ideas of products that they would make if they were in charge. Through our Co-lab workshops, consumers are given the opportunity to create and design products that they need and would like to use.

Word of Mouth

Consumers no longer trust marketers. The only people they believe are each other. We take a strategic approach to creating word-of-mouth by putting the ‘stickiest’ stories and content in the hands of the most influential and interesting people, both online and offline. It’s about getting the right consumers, to spread the right messages in the right manner.