Cultural Insights


At IGI we facilitate a series of dynamic communities of people across the African continent and through a series of bespoke tools we are able to gather consumer insights that we use to solve strategic marketing challenges.

Our Greenhouse Platform

The Instant Grass International Greenhouse was specifically built for the smartphone using best in class technology.

We made it easy for our Grasses to share their mobile journals, videos, pics and voice notes. So now you can see your customers in their homes, at work, shopping in your stores and in the micro moments when using your product. You will gain access into their decision-making process, their usage behaviors, their influences and what motivates them. As people log their moments we record them in a project portal which makes viewing, sorting and analysing the submissions intuitive and easy. We are also able to ask follow-up questions prompting discussions on a specific topic that may not have been included in the original brief.

Our team of network managers are able to recruit and find targeted Greenhouse participants bespoke to your market demographic needs.

Real People, Real Insights, Real Time

Our Bespoke Tools

The Company We Keep

Real People

Real Insights


What you get

Insight and Strategy

Brand Positioning, Brand Architecture, Consumer Segmentation, Consumer Journey Mapping, Communication Strategy & Go-To-Market Strategy

Visual Storytelling

Documentary style standalone videos that bring human stories to life. 360 and VR videos allowing for full immersion into peoples lives.

New Product Development

Consumer driven ideation workshops and human-centered design solutions.

Real-Time Interventions

Quick turnaround testing of product, pack and messaging delivered in real-time.

Brand Spaces

Consumer galleries and exhibitions that bring consumers to life in their immediate context.

Advocate Marketing and Word of Mouth

Identification and relationship building with carefully profiled opinion leaders & influencers, leading to natural brand advocacy. Harnessing the power of word-of-mouth; viral marketing and both on and offline ‘buzz’ campaigns.

Case Studies


Do Some Work

Start a project with us

Cape Town

Unit 301
The Foundry
74 Prestwich Street
Cape Town
South Africa
Tel: +27 21 425 7355


25 Owl Street
Cnr Owl and Stanley Avenue
Auckland Park
South Africa
Tel: +27 11 026 3801

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