In order to stay relevant and topical on a regional level, our cellular client needed to have access to country specific consumer trends in real-time
IGI develop a series of bespoke consumer communities made up of opinion leaders and trend spotters in Nigeria, Kenya, Egypt and The Middle East. These communities enabled the brand to capitalize on trends as they happened.
The communities were used to provide our client with insightful updates on country specific trends and enabled our client to stay connected in real-time giving them first mover advantage in a highly competitive market.
IGI facilitated a panel of heavy viewers and collaborated with them to understand their viewing habits, preference and needs in order to determine how and why men watch what they do.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
Cape TownUnit 301