A Global Brand Acting Local

The Challenge - Technology

In order to stay relevant and topical on a regional level, our cellular client needed to have access to country specific consumer trends in real-time

Our Approach

IGI develop a series of bespoke consumer communities made up of opinion leaders and trend spotters in Nigeria, Kenya, Egypt and The Middle East. These communities enabled the brand to capitalize on trends as they happened.

The Result

The communities were used to provide our client with insightful updates on country specific trends and enabled our client to stay connected in real-time giving them first mover advantage in a highly competitive market.


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Cape Town

Unit 301
The Foundry
74 Prestwich Street
Cape Town
South Africa
Tel: +27 21 425 7355
Email: info@instantgrass.com


25 Owl Street
Cnr Owl and Stanley Avenue
Auckland Park
South Africa
Tel: +27 11 026 3801
Email: info@instantgrass.com

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