One of South Africa's top 3 cellular networks recognized that in order to get a competitive advantage they needed to embrace the opportunity in disruptive innovation.
IGI recruited and hosted a series of consumer innovation workshops which allowed the consumer and the client to co-create products and services specific to the youth market. We then collaborated with opinion leaders across multiple disciplines to take this thinking to the next level.
A thriving consumer community that enabled real-time design thinking and the opportunity for quick concept testing and ongoing course correction.
IGI collaborates with a carefully profiled segment of consumers over the festive season in JHB, DBN and CT to record and identify socialising trends.
IGI collaborated with a panel of young South African girls in order to experience a day in their lives.
IGI worked with consumers to identify key subcultures, scenes and emerging activities across 9 African countries.
Cape TownUnit 301