One of South Africa's top 3 cellular networks recognized that in order to get a competitive advantage they needed to embrace the opportunity in disruptive innovation.
IGI recruited and hosted a series of consumer innovation workshops which allowed the consumer and the client to co-create products and services specific to the youth market. We then collaborated with opinion leaders across multiple disciplines to take this thinking to the next level.
A thriving consumer community that enabled real-time design thinking and the opportunity for quick concept testing and ongoing course correction.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
IGI develop a series of bespoke consumer communities made up of opinion leaders and trend spotters in Nigeria, Kenya, Egypt and The Middle East.
IGI worked with consumers to identify key subcultures, scenes and emerging activities across 9 African countries.
Cape TownUnit 301