Making a Chore Fun

The Challenge - FMCG

Our client was looking to refresh their heritage shoe polish brand by introducing a series of limited edition products targeted at the children's market. The packaging needed to be exciting, practical and appealing to the younger market.

Our Approach

IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products. We quickly realized that the most exciting product was that which turned a chore into playtime. The children came up with a series of novel “toys” which were then rendered and made into prototypes.

The Result

These co-creation workshops gave the brand a series of fresh and exciting new product concepts based on real consumer needs.


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