Our client was looking to refresh their heritage shoe polish brand by introducing a series of limited edition products targeted at the children's market. The packaging needed to be exciting, practical and appealing to the younger market.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products. We quickly realized that the most exciting product was that which turned a chore into playtime. The children came up with a series of novel “toys” which were then rendered and made into prototypes.
These co-creation workshops gave the brand a series of fresh and exciting new product concepts based on real consumer needs.
IGI collaborates with a carefully profiled segment of consumers over the festive season in JHB, DBN and CT to record and identify socialising trends.
IGI worked with consumers to identify key subcultures, scenes and emerging activities across 9 African countries.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
Cape TownUnit 301