Our client was looking to refresh their heritage shoe polish brand by introducing a series of limited edition products targeted at the children's market. The packaging needed to be exciting, practical and appealing to the younger market.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products. We quickly realized that the most exciting product was that which turned a chore into playtime. The children came up with a series of novel “toys” which were then rendered and made into prototypes.
These co-creation workshops gave the brand a series of fresh and exciting new product concepts based on real consumer needs.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
IGI worked with consumers to identify key subcultures, scenes and emerging activities across 9 African countries.
IGI develop a series of bespoke consumer communities made up of opinion leaders and trend spotters in Nigeria, Kenya, Egypt and The Middle East.
Cape TownUnit 301