Our client was looking to refresh their heritage shoe polish brand by introducing a series of limited edition products targeted at the children's market. The packaging needed to be exciting, practical and appealing to the younger market.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products. We quickly realized that the most exciting product was that which turned a chore into playtime. The children came up with a series of novel “toys” which were then rendered and made into prototypes.
These co-creation workshops gave the brand a series of fresh and exciting new product concepts based on real consumer needs.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
IGI collaborated with a panel of young South African girls in order to experience a day in their lives.
IGI recruited and hosted a series of consumer innovation workshops which allowed the consumer and the client to co-create product and services specific to the youth market.
Cape TownUnit 301