Our client was looking to refresh their heritage shoe polish brand by introducing a series of limited edition products targeted at the children's market. The packaging needed to be exciting, practical and appealing to the younger market.
IGI hosted a series of consumer co-creation session where young consumers were tasked with designing new products. We quickly realized that the most exciting product was that which turned a chore into playtime. The children came up with a series of novel “toys” which were then rendered and made into prototypes.
These co-creation workshops gave the brand a series of fresh and exciting new product concepts based on real consumer needs.
IGI develop a series of bespoke consumer communities made up of opinion leaders and trend spotters in Nigeria, Kenya, Egypt and The Middle East.
IGI facilitated a panel of heavy viewers and collaborated with them to understand their viewing habits, preference and needs in order to determine how and why men watch what they do.
IGI worked with consumers to produce photo diaries, snapshots from shopping & home visits & powerful films displaying a united archetypal African consumer.
Cape TownUnit 301