Free Reports

Millennials and the importance of cool

We realised there was a gap in the way our clients and our Grasses understand the concept of ‘cool’. After investigating further we found seven key ways cool has changed for millennials, which will be vitally important for future brand strategy.

We also offer this report as a 45-minute presentation. The report is a practical guide to reaching today’s youth market in a way that is both effective and credible and we would like to visit you and your team to take you through our thinking.

If you are interested and would like us to come and present, please click here.