Bringing human truths to life.
No clipboards. No white coats. No one way glass. We get a group of opinionated people around a table and have a guided conversation to learn more about a brand. We feel that by taking the traditional focus group and turning it upside down we are able to have much more honest conversations about brands and their marketing strategies. This allows our clients to form better strategies, much more closely aligned to the lives of their consumers.
Years of ethnographic practice have resulted in an interviewing style that allows us to get deep insight.
Truly walking in the shoes of your consumers and understanding their day to day lives.
Cape TownUnit 301